Kanak2riang

This is my tagline brainstorming idea for minimo : kanak2riang.deviantart.com/art…

Problem Statements, Project Objectives & Creative Solutions

Problem Statements

1. CelDesign company needs graphic designers (multimedia) from UiTM Faculty to work with them on several types of graphics or multimedia materials.

-Multimedia for Minimo phones:
a) Wallpapers, background graphics
b) Icon sets and themes for the full User Interface
c) Ringtones

-Multimedia for CelDesign websites:
a) Flash animations and other promotional media
b) Help videos / flash animations for use in the Minimo phones.
b) Flash or web based user guides, online help manuals and for training.

2. Minimo is a new product and people do not know its presence yet.

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Project Objectives

1. To complete the design in and out of the Minimo product.
2. To remedy the Minimo's weaknesses
3. To create new identity for CelDesign company and its product.
4. To promote the product (Minimo)

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Creative Solution

Tagline: Mini my nimo

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Items:

Corporate Identity

1. Minimo logo

2. Minimo mascot

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Multimedia for Minimo phones:

3. Wallpapers / background graphics:

a) Wallpapers

b) Animated Wallpapers

4. Icon sets:

a) Messages
*Inbox
*Compose
*Outbox
*Draftbox

b) File Manager
*Background
*Images
*Ringtones
*Wallpaper

c) Media Player
*MP3
*Songs
*Playlists
*Artists
*File
*Video

d) Set-up
*Tonesetting
*Display
*Calls
*Security & Locks
*Networks

e) Applications
*Alarm
*Calender
*Tasks
*Calculator
*Notes
*Worldclock
*Exchange
f)  WAP
*Bluetooth
*WiFi
*NFC (Near Field Communication)
*Internet Browser

g) Games

h) Camera

i ) Contacts

j) Propose idea to client: MPB and Nimo

5. Themes for the full User Interface:

6. Ringtones

7. Flash animations (minimo mobile ineractive)

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Multimedia for CelDesign websites:

8. Product Brochure online (in minimo website)

9. Help videos / flash animations for use in the Minimo phones.

10. Fun & Downloads site

11. Redesign Celdesign Website

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Other promotional media:

12. Interactive Floor Advertising

13. TVC

a) 3 Teaser Ads

b) Product Ads

14. Alternative Ads

15. Radio advertising

16. Event setting up in 3D

17. Online Advertising (link to Celdesign website)

a) Banner ads

b) Animated Teaser Ads

c) Animated Launch Ads

SWOT Analysis (Strength, Weakness, Opportunity/ Potential, Threat)

Strengths & USP (Unique Selling Proposition/Point):

1. Storage 8GB memory and High Speed USB

2. 4 Band EDGE GSM phone

3. Tap n Go TM:
a) Minimo can pay for small purchases at convenience stores, public transporatation, Visa or MasterCard purchases.
b)Use Minimo TM to access your office building, login to your computer.

Weaknesses:

1. No 3G
2. No sound recorder
3. 2.0 mega pixels

According to my research at Sony Ericsson's mobile shop, market now is running for 3.5G and 5 megapixels. But Minimo has it own reasons:

1. The mobile device market (and mobile phone market) is overload with new technology, yet consumer are not rushing to adopt these new technologies because:
a) They want simpler product/ services, not the increasingly complicated "smartphones" which are developed by tech oriented companies.
b) They want cheaper services or more services or more services for the same price. They do not want to pay more for anything. Most middle class consumers are paying too much already for mobile services (mostly voice and SMS) and will only consider new products if they are free or cheaper that existing services.

2. By comparison, 3G has been a commercial failure because it is complicated, costly (expensive handsets and higher service costs) and offer limited added value (nobody will use video calls while walking, driving or in the train, web browsing is still unattractive on a small screen watching TV on a phone has limited appeal).

3. Most of these new features come with a price increase or additional usage costs which make them even more unlikely to succeed in a marketplace where consumer already feel they are paying too much.

CelDesign focus is to use existing technologies (EDGE and/or 3G networks, WiFi, NFC, multimedia) and provide unique new service integration delivering free or low cost services to consumers, together with service  providers.

Opportunity/ Potential:


Threats:

1. Nokia
2. Sony Ericsson

1.
3.
4.

On Wednesday, March 19, 2008 , I meet with Sir Herve Jegou and Abdul Rahim Mohammad (the client) at the Faculty of Art & Design foyer. The reason of the meeting is to make myself clear about the company, the product and the project.

The CelDesign is introducing three consumer mobile phones models which are M1, M2 and M3. So, to do the multimedia project they had choose for me to do M2 product.

M2 platform: "WiFi, great Multimedia mobile payment/ NFC below USD200/RM700"
Mid range multimedia platform:
monocore ARM9 baseband with support for 2M pixel camera, Bluetooth 2.0 with stereo headset support, 320x240 QVGA OLED LCD, full keypad , EDGE Quadband . Supports up to 4GB Micro SD. WiFi, VOIP and NFC smart card.
WAP and web browser, MMS, IM and Email, Java MIDP 2.0. Configurable/ modular software platform for easy customization by Operator / end user.

Music Everywhere:
-MP3 Music player with 2, 4 or 8GB memory and High Speed USB
-Concert Sound and Equalizer.
-Bluetooth Stereo and WiFi with music streaming.

Superior Imaging:
-AMOLED screen with 5000:1 contrast ratio. So you can see clearly everywhere.
-2 Megapixel camera with autofocus and LED Flash.
-MPEG4 video record and playback

Connections Everywhere:
-4 Band EDGE GSM phone, Bluetooth 2.0, WiFi and NFC (Near Field Communications)
-Internet browser, Instant Messaging and E-mail everywhere.

Touch n Share TM:
-Simply touch a friend's Minimo and instantly share your business card, pictures, music or videos.

Tap n Go TM:
-NFC opens up a new world of convenience. This minimo can pay for small purchases at convenience stores, public transportation, Visa or MasterCard purchases.
-Simply wave your Minimo TM and be on your way.
-Get rebate coupons, online movie tickets, free digital conent and more with participating vendors...
-Use your phone to access your office building, login to your computer...

Why I choose Cellular Design as my client?

I choose Cellular Design as my client because they need graphic designers (multimedia) from UiTM Faculty to work with them on several types of graphics or multimedia materials.

-Multimedia for Minimo phones:
a) Wallpapers, background graphics
b) Icon sets and themes for the full User Interface
c) Ringtones

-Multimedia for CelDesign websites:
a) Flash animations and other promotional media
b) Help videos / flash animations for use in the Minimo phones.
b) Flash or web based user guides, online help manuals and for training.

Client: Cellular Design Sdn Bhd.

Cellular Design Sdn Bhd. as known as CelDesign develops wireless mobile devices and customized solutions for new wireless applications and markets. Their focus is to increase functionalities through modular customizable software module and solutions for various user groups.They plan to introduce new designs regularly to give consumers more choices.They also are developing a family of accessories (Music docks, chargers, headsets, etc.)

CelDesign Product: Minimo

Their new Minimo products offers audio and video playback, high speed USB and up to 8GB memory (with USB drive function), WiFi (with internet and VOIP/ SIP) and NFC (smart card) fuctionalities. their minimo design has customizable front ccovers which can be changed easily by consumers. Their phone has a fully customizable User Interface and they will provide multiple User Interfaces for different cosumers as well as advanced graphic or look customization.

For more information go to: www.minimoworld.com